Sellers
Home Listing
When compared to a traditional full service sales commission typically paid to a listing agent, the savings can be very substantial.
The following is an example of a traditional 6% home listing, which is usually split between the listing agent and the selling agent at the close of escrow.
• $400,000 Sales Price
• 3% Commission to the Selling Broker = $12,000
• 3% Commission to the Listing Broker = $12,000
The next example shows the savings from Pier to Pier based on a percentage of the final sales price:
• $400,000 Sales Price
• 3% Commission to the Selling Agent = $12,000
• 1.5% Commission to the Listing Broker = $6,000
• Savings Compared to a Traditional Listing = $6,000
California sellers – you don't need to choose between service and savings
Today, home sellers have more options than ever – full-service brokers, discount brokers, flat-fee MLS services, sale-by-owner (sometimes called FSBO). Whether you're after full service or the full savings, Pier to Pier Realty can help.
Why sell independently? Advantages include taking control of the sale, saving thousands in commissions and preserving the equity you've built up in your home.
If you’re a seller looking for maximum exposure, consider listing your property on the MLS, the nation’s most comprehensive database of properties for sale. MLS properties are available to agents and brokers worldwide, and appear on consumer Web sites such as Realtor.com, AOL, MSN, NetZero and many more.
How does it work? The licensed Realtors® at Pier to Pier can list properties on the MLS on our Members’ behalf, enabling Members to gain the advantages of an MLS listing. When selling property, Pier to Pier Members can benefit from increased exposure at considerable savings over full-commission real estate sales:
|
Options |
Traditional Broker |
Pier to Pier Option w/ MLS Broker Fee |
Pier to Pier Option |
|
Sales Price |
$450,000 |
$450,000 |
$450,000 |
|
Full Broker fee - 3.0% |
$13,500 |
$0 |
$0 |
|
Pier to Pier Realty FEE 1.5% |
$0 |
$6,750 |
$6,750 |
|
MLS/Show Fee 2.5% |
$11,250 |
$11,250 |
$5,000 (Paper Transaction fee) |
|
Net to Seller |
$425,250 |
$432,000 |
$438,250 |
|
Savings |
$0 |
$6,750 |
$13,000 |
Welcome to Pier to Pier Realty Seller Guide
Welcome to the Pier to Pier Seller Guide, with step-by-step instructions on how to sell your home successfully. This guide can help you sell effectively with the opportunity to improve results and save on traditional real estate commissions. Here is 8 crucial steps to selling your home the right way.
1. Prepare your property like a pro Each step is important to a successful sale, but be sure to pay particular attention to steps 1-3, preparing, pricing and listing your home. These are the steps that cause problems for many independent sellers, who then eventually list with a traditional broker and miss out on the tremendous financial rewards of selling on their own.
2. Price it right with Property Valuation Estimate Reports From the early days of real estate, property valuation has been a delicate combination of art and science. In the digital age, the process remains somewhat subjective and inexact, but it’s essential to seller success. Perhaps the biggest reason independent sellers fail is by pricing their properties unrealistically.
3. List property Now the real marketing begins – It’s time to list your property and start showing it. With Pier to Pier Realty, sellers can effectively market their own properties at a fraction of the cost of full-commission real estate transactions. Sellers can save on traditional commissions, and let an experienced Pier to Pier Realtor® take care of all the details.
4. Show and sell Now that you’re listed, you will start answering inquiries, setting appointments and showing your home. If you are listed on the MLS by Pier to Pier Realty, We will answer calls and provide information to “drive-bys” who see your Pier to Pier Realty Yard Sign. Once your appointments are set, you’re ready to meet prospective buyers and show your property.
5. Review offers The largest expense in traditional real estate transactions is the agent/broker commission. Without the “overhead” of a 5-6 percent commission, both buyer and seller have more negotiating room to reach a mutually acceptable agreement. Sellers should take advantage of this fact and pursue what’s sometimes called cooperative bargaining. Unlike competitive bargaining, cooperative bargaining calls for a more relaxed exchange of information, objective criteria and a mutual search for common ground.
6. Master the paperwork In the vast sea of real estate transaction paperwork, the sales contract is most important because it’s the main document on which others are based. In most cases, sellers receive the offer in the form of a purchase contract from the buyer. Pier to Pier will review the contract carefully and then present it fully to the seller for a complete understanding so we can move on through the negotiation process.
7. Get ready for closing! Negotiations have successfully concluded and now it's time to collaborate on a successful closing. It’s important for buyers and sellers to work together at this stage because some issues may arise that can delay closing if not carefully managed. Pier to Pier works on your file every day, with constant talks with everyone involved to make sure we close the escrow on time for everyone involved.
8. Congratulations!
Your escrow is now closed and it is time to celebrate! We will continue to be there for you even after this process is complete. At any time during or after your escrow, if you have any questions or just want to stay in touch we are always here to assist our sellers.
Once in contract with Pier to Pier Realty to sell your home we will provide you a more detailed booklet of these 8 steps and will be there the whole time to assist you with everything along the way to insure a painless transcation!
